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GSC Digs Deep For Ingredients: Spices, Bacteria And Worm Excrement

This article was originally published in The Rose Sheet

Executive Summary

Earthworm castings are a mainstay on organic farms for extending the life cycle of plants, but only now is the ingredient being used in skin care, touted to promote healthy stem cells.

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Marketing In Brief

GSC Products: Formulated with caffeine and capsaicin derived from hot peppers, Greensations skin sprays "wake up the skin" and scalp without a burning sensation, "increase[ing] topical blood flow while reducing inflammation and repairing skin damage," according to GSC Products LLC. "The caffeine creates super absorption through the epidermis to allow tiny doses of capsaicin to do their thing," says developer Wayne Perry. The Greensations line includes three skin sprays - ThermaSkin, ThermaScalp and ThermaFeet - for approximately $14.99 apiece. Schenectady, N.Y.-based GSC also plans a January launch of ThermaSkin Skin Repair Stick, which "delivers capsaicin directly to wrinkles" along with beeswax, olive oil, grapeseed oil and arnica

How Not To Cross FTC: Attorneys Offer Advice For Cosmeceutical Marketers

Claims for cosmeceuticals referred by the National Advertising Division go to the same place on the Federal Trade Commission's list of priorities as other disputed claims - straight to the top

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