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Improving Credibility Key To Nutricosmetic Success In U.S. – Datamonitor

This article was originally published in The Rose Sheet

Executive Summary

Nutricosmetics represent a potentially lucrative opportunity in the U.S., but firms must improve their credibility among consumers in order to see rewards, according to Datamonitor analyst Mark Whalley.

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Nutricosmetic Opportunity Still Viable, But Firms Must Invest In Outreach

Rather than “standing behind the brands,” nutricosmetic manufacturers are “just making a product and expecting a consumer to understand,” says brand consultant Paula Simpson. Consumers – particularly those in North America, who tend to expect immediate results – must be educated about nutricosmetics, which often take weeks or months to have an impact, she suggests.

Appealing To Consumers’ Daily Routine Provides Nutricosmetic Opportunity

U.S. consumers are generally leery of nutricosmetics, but may respond more favorably to ingestible beauty if it comes in the form of products they use regularly, according to Kantha Shelke, principal with Corvus Blue LLC, a Chicago food science and nutrition research firm.

Appealing To Consumers’ Daily Routine Provides Nutricosmetic Opportunity

U.S. consumers are generally leery of nutricosmetics, but may respond more favorably to ingestible beauty if it comes in the form of products they use regularly, according to Kantha Shelke, principal with Corvus Blue LLC, a Chicago food science and nutrition research firm.

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