Improving Credibility Key To Nutricosmetic Success In U.S. – Datamonitor
This article was originally published in The Rose Sheet
Executive SummaryNutricosmetics represent a potentially lucrative opportunity in the U.S., but firms must improve their credibility among consumers in order to see rewards, according to Datamonitor analyst Mark Whalley.
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Rather than “standing behind the brands,” nutricosmetic manufacturers are “just making a product and expecting a consumer to understand,” says brand consultant Paula Simpson. Consumers – particularly those in North America, who tend to expect immediate results – must be educated about nutricosmetics, which often take weeks or months to have an impact, she suggests.