FTC/Beiersdorf Weight-Loss Cream Settlement Sends Message To Industry
This article was originally published in The Rose Sheet
The Federal Trade Commission’s recent settlement with Beiersdorf, which prohibits the firm from claiming that any product applied to skin causes substantial weight or fat loss, sends an “important message” to the cosmetics industry, an FTC rep said.
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When the Federal Trade Commission seized upon Beiersdorf’s 2011 claims that Nivea My Silhouette! skin cream could substantially reduce consumers’ body size, it served as a reminder that the commission keeps an eye on personal-care claims, especially when they veer into the weight loss arena, according to attorney Richard Jacobson.
Nivea Maker Settles False Claims Allegations