OM4 Confronts Challenge Of Positioning 4-Step Organic Men’s Skin Care
This article was originally published in The Rose Sheet
Executive SummarySelling men on a four-step program of high-end, organic skin care for their specific skin type – largely through spas – may seem quixotic, but Organic Male OM4 creator Michael Bruggeman has an inside view on who’s buying men’s products.
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