Parlux Leverages Designer Side Of Biz, Prepping Vince Camuto For Fall
This article was originally published in The Rose Sheet
Executive Summary
As promised, Parlux is reorienting its business with a commitment to designer rather than celebrity scents, preparing Vince Camuto for a fall debut.
You may also be interested in...
Parlux Ad Blitz Behind Rihanna To Pay Off As Scent Unrolls Globally
Parlux Fragrances is filling out its business with designer licenses and international expansion while enjoying early signs of record-breaking success at the department-store level with Rihanna Reb’l Fleur.
Parlux Ad Blitz Behind Rihanna To Pay Off As Scent Unrolls Globally
Parlux Fragrances is filling out its business with designer licenses and international expansion while enjoying early signs of record-breaking success at the department-store level with Rihanna Reb’l Fleur.
Parlux Has “Enough" Celeb Fragrances, Says CEO, Reaffirming New Direction
Still reeling from the loss of the Guess fragrance license, which contributed to a 37% decline in sales for the third quarter, and in light of recent frustrations surrounding the launch of Reb'l Fleur by Rihanna, Parlux Fragrances CEO Frederick E. Purches maintains that it’s time for the company to change direction.