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Parlux Ad Blitz Behind Rihanna To Pay Off As Scent Unrolls Globally

This article was originally published in The Rose Sheet

Executive Summary

Parlux Fragrances is filling out its business with designer licenses and international expansion while enjoying early signs of record-breaking success at the department-store level with Rihanna Reb’l Fleur.

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At its annual FDA Cosmetic Regulatory Workshop, ICMAD encourages members to support new cosmetics safety legislation launched Apr. 18 by Rep. Leonard Lance, R-N.J. Additionally, RIFM adds a new president, Dr. David K. Wilcox, and FDA names Walter Harris COO.

In Brief

Perfumania will acquire all of Parlux’s outstanding shares under a Dec. 23 merger agreement, L’Oreal to open a research and innovation center, more.

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