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Parlux Ad Blitz Behind Rihanna To Pay Off As Scent Unrolls Globally

This article was originally published in The Rose Sheet

Executive Summary

Parlux Fragrances is filling out its business with designer licenses and international expansion while enjoying early signs of record-breaking success at the department-store level with Rihanna Reb’l Fleur.

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In Brief

At its annual FDA Cosmetic Regulatory Workshop, ICMAD encourages members to support new cosmetics safety legislation launched Apr. 18 by Rep. Leonard Lance, R-N.J. Additionally, RIFM adds a new president, Dr. David K. Wilcox, and FDA names Walter Harris COO.

In Brief

Perfumania will acquire all of Parlux’s outstanding shares under a Dec. 23 merger agreement, L’Oreal to open a research and innovation center, more.

Joyous Tidings: Holiday Fragrance Sales To Cap Strong Year

Despite a tough economy, U.S. fragrance sales are up in 2011 going into the critical holiday season, outpacing the overall beauty market for the first time in over a decade. Analysts at the Fragrance Foundation’s Nov. 17 State of the Industry event speculate on why.

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