J&J Claims REACH Brush Both “Whitens And Removes Stains”; NAD Objects
This article was originally published in The Rose Sheet
Executive Summary
Ads for Johnson & Johnson's REACH Total Care + Whitening Toothbrush should be modified so they do not suggest the products whiten teeth both through stain removal and through bleaching, says the National Advertising Division.
You may also be interested in...
P&G Prevails In NAD Case Versus Philips’ Sonic Toothbrush Claims
The National Advertising Division recommends that Philips Oral Healthcare discontinue a handful of claims for Sonicare FlexCare and FlexCare+, including statements suggesting that its power toothbrushes outperform Procter & Gamble’s Oral-B Triumph 9000.
Beauty Firms Using AI-Based Tools Could Be Subject To Health Privacy Laws In US States
Using AI-based programs to collect and store consumer information risks running afoul of new health privacy laws cropping up in US states. Lack of federal regulation or guidance on the issue is one of the biggest challenges for beauty firms deploying AI, according to Stacy Marcus, partner at Reed Smith LLP.
IFF Narrows Focus To Fragrance, Health, Food
International Flavors & Fragrances agrees to sell its Pharma Solutions business to plant-based ingredients company Roquette for an enterprise value of $2.85bn to reduce debt and streamline its business to three segments, including scents.