Shiseido Grooming Masstige Offerings For “Mega-Brand” Status Under New Plan
This article was originally published in The Rose Sheet
Executive Summary
Shiseido, historically a name synonymous with prestige, is diversifying its portfolio to reach consumers at lower price tiers, and developing the e-commerce component of its business, under the Japanese firm’s three-year global growth strategy.
You may also be interested in...
Shiseido’s Profit Slides As Earthquake Impacts Bottom Line
The earthquake and tsunami that rocked northern Japan March 11 dragged down fiscal 2011 profits for Tokyo-based Shiseido, the firm reported April 27.
Euromonitor: Value Shopping, Gender-Blurring Among Top Consumer Trends For 2106
A new report from market-research firm Euromonitor International suggests that global consumption in the coming year will see a blend of established, new and counter trends, challenging the way consumers live and shop. Within beauty, marketers may seize on the trends of value shopping, gender-blurring and embracing of aging to reach discriminating consumers in 2016.