With Kalina Acquisition, Unilever Becomes Skin-Care Leader In Russia
This article was originally published in The Rose Sheet
Unilever’s acquisition of Ekaterinburg, Russia-based Concern Kalina will bolster the firm’s personal-care positioning in Russia, making it one of the market leaders in a locale where it previously struggled.
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Unilever is “the emerging-market consumer goods company,” CEO Paul Polman suggests, as the firm derived more than 55% of its first-half turnover from emerging markets. Meanwhile, Dove sales exceeded €3 billion ($3.79 billion), dispelling any notion that the brand could be a curse rather than a strength, Polman says.
Integration of Alberto Culver, Kalina and Sara Lee brands pushed Unilever personal-care revenue up 11% in fiscal 2011. With those gains in the division, personal care now comprises one-third of the Anglo-Dutch firm’s total business.