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Rihanna’s Sassy Side Takes Over With Rebelle; Parlux Plans February Launch

This article was originally published in The Rose Sheet

Executive Summary

Building on the record-breaking success of Rihanna’s first fragrance, Reb’l Fleur, so titled because of the singer’s ability to be both sassy and sweet, Parlux Fragrances is focusing on Rihanna’s mischievous side with follow-up Rebelle.

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