HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Rihanna’s Sassy Side Takes Over With Rebelle; Parlux Plans February Launch

This article was originally published in The Rose Sheet

Executive Summary

Building on the record-breaking success of Rihanna’s first fragrance, Reb’l Fleur, so titled because of the singer’s ability to be both sassy and sweet, Parlux Fragrances is focusing on Rihanna’s mischievous side with follow-up Rebelle.

You may also be interested in...



Sales & Earnings In Brief

With Reb’l Fleur, Parlux Looks To Rihanna To Follow $70 Mil. Paris Path

Parlux Fragrances is banking on Grammy-winning recording artist Rihanna to be its next Paris Hilton, as the reality starlet's fragrance franchise – Parlux's biggest brand to date – cruises toward a projected $70 million in sales in 2011.

Euromonitor: Value Shopping, Gender-Blurring Among Top Consumer Trends For 2106

A new report from market-research firm Euromonitor International suggests that global consumption in the coming year will see a blend of established, new and counter trends, challenging the way consumers live and shop. Within beauty, marketers may seize on the trends of value shopping, gender-blurring and embracing of aging to reach discriminating consumers in 2016.

UsernamePublicRestriction

Register

RS017827

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel