Japanese Cosmetics Firms Leverage Non-Domestic Markets For Growth
This article was originally published in The Rose Sheet
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Steep raw material prices and changing consumer preferences challenge premium skin- and hair-care product firm Kao Corporation in the nine-month period ending Dec.31. The Tokyo-based firm saw operating income for its consumer products business fall ¥5.2 ($68.2 million) to ¥75.2 billion ($968.2 million).
Shiseido’s spring collection features an eye cream with ingredients purported to suppress the formation of wrinkles and a spot-targeting serum that diminishes dark spots in 10 days.
Shiseido, historically a name synonymous with prestige, is diversifying its portfolio to reach consumers at lower price tiers, and developing the e-commerce component of its business, under the Japanese firm’s three-year global growth strategy.