Beauty Retailers Deliver The “Dazzle” In 2011 To Offset Dim Economy
This article was originally published in The Rose Sheet
At the Fragrance Foundation’s 2011 State of the Industry event, WSL Strategic Retail Founder Wendy Liebmann discussed some of the “bold and innovative” measures retailers have taken in 2011 to increase store traffic and get consumers excited about spending on beauty.
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L’Oreal casts a wider net for its La Roche-Posay and Vichy Laboratoires brands, at one time available exclusively in European pharmacies, expanding to select Walgreens locations across the U.S. Brands will be supported by interactive kiosk technology to educate consumers and enhance the shopping experience.
Despite a tough economy, U.S. fragrance sales are up in 2011 going into the critical holiday season, outpacing the overall beauty market for the first time in over a decade. Analysts at the Fragrance Foundation’s Nov. 17 State of the Industry event speculate on why.