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Beauty Retailers Deliver The “Dazzle” In 2011 To Offset Dim Economy

This article was originally published in The Rose Sheet

Executive Summary

At the Fragrance Foundation’s 2011 State of the Industry event, WSL Strategic Retail Founder Wendy Liebmann discussed some of the “bold and innovative” measures retailers have taken in 2011 to increase store traffic and get consumers excited about spending on beauty.

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