Clorox Pads Personal-Care Portfolio With Güd: An “Eco-Fun” Burt’s Bees Spinoff
This article was originally published in The Rose Sheet
Clorox launches 32-SKU güd line of personal-care products to reach a younger demographic of natural-minded consumers who are not already buyers of its Burt’s Bees brand.
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While “natural-inspired” personal-care products continue to dominate the market, “truly natural” products will outpace them over the next five years, according to new report from Kline & Company. Eastern and Central Europe have room for natural product growth, and new distribution channels are opening up in Western markets as natural becomes more mainstream, the firm says.