HBW Insight is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By


NAD’s Patience For Photoshopping In Beauty Ads May Be Wearing Thin

This article was originally published in The Rose Sheet

Executive Summary

The National Advertising Division was “troubled” that a model’s lashes were digitally enhanced in a Procter & Gamble ad for CoverGirl NatureLuxe Mousse Mascara. NAD’s position on the firm’s post-production tinkering is consistent with recent decisions from its U.K. counterpart, the Advertising Standards Authority


Related Content

CVS To Require Disclosures For Digitally Altered Beauty Images By 2020
ASA Ruling Signals UK May Be Less Tolerant Of Lash Inserts In Mascara Ads
ASA Ruling On My Perfect Eyes Reinforces Opportunity For Instant Skin Care
“Maybe It’s Maybelline,” Maybe It’s Lash Inserts; NARB Verdict In
L’Oreal Appeals NAD Ruling On Eyelash Enhancement
In Brief
Ad For Diorshow Is A No-Go; ASA Not Warming To Photoshopping
L’Oreal Should Discontinue Ads Due To Post-Production Touch-Ups, Says ASA
U.K. Ad Regulator Tackles Issue Of Misleading “Touch-Ups” In Beauty Ads
Maybelline Substantiates Anti-Aging Claims In NAD Case


Related Companies




Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts