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NAD’s Patience For Photoshopping In Beauty Ads May Be Wearing Thin

This article was originally published in The Rose Sheet

Executive Summary

The National Advertising Division was “troubled” that a model’s lashes were digitally enhanced in a Procter & Gamble ad for CoverGirl NatureLuxe Mousse Mascara. NAD’s position on the firm’s post-production tinkering is consistent with recent decisions from its U.K. counterpart, the Advertising Standards Authority

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