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J&J Employs L’Oreal-Did-It-So-Why-Can’t-We Defense In NAD Case

This article was originally published in The Rose Sheet

Executive Summary

The National Advertising Division recommends that Johnson & Johnson discontinue and modify claims for its Neutrogena Rapid Wrinkle Repair Moisturizer (Night), rejecting a consumer perception study that J&J claims is modeled after a L’Oreal study the watchdog group praised in a November 2010 case.

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