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ASA Rulings Help Clarify Acceptable Vs. Misleading Post-Production Ad Work

This article was originally published in The Rose Sheet

Executive Summary

The U.K.’s Advertising Standards Authority examines ads for L’Oreal ParisAge Re-Perfect Pro-Calcium + SPF 15 and Revitalift Repair 10 anti-aging cream, both of which feature models whose photographs were digitally altered to some degree. One of the ads must not run again in its current form, the independent regulator says.


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