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Indie Scents May Pose Promising Acquisitions

This article was originally published in The Rose Sheet

Executive Summary

Indie scents push boundaries at the Elements Showcase, drawing the attention of big brand firms, retailers and fragrance houses. With prestige scents on the rise, the time may not be far off when “you’re going to see large companies buying smaller niche players and embracing their creativity,” according to beauty industry consultant Pamela Vaile.


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Beauty Market Defies Recession In “Year Of Premium Beauty”
Feeling Uninspired? Niche Scents Giving Lessons In Quality & Authenticity


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