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Kao Works To Accommodate Value-Focused Consumers, Adjust To Costs

This article was originally published in The Rose Sheet

Executive Summary

Steep raw material prices and changing consumer preferences challenge premium skin- and hair-care product firm Kao Corporation in the nine-month period ending Dec.31. The Tokyo-based firm saw operating income for its consumer products business fall ¥5.2 ($68.2 million) to ¥75.2 billion ($968.2 million).


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