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Post-2011, A Slimmer, Skin-Care-Focused Beiersdorf Emerges

This article was originally published in The Rose Sheet

Executive Summary

Hamburg, Germany-based Beiersdorf says it has cleared thousands of products from store shelves over the past few months in order to focus on its skin-care business. NIVEA has been a standout for the firm, with sales up 2.1% worldwide in 2011.


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