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“Truly Natural” Personal Care To Outpace “Natural-Inspired” Through 2012

This article was originally published in The Rose Sheet

Executive Summary

While “natural-inspired” personal-care products continue to dominate the market, “truly natural” products will outpace them over the next five years, according to new report from Kline & Company. Eastern and Central Europe have room for natural product growth, and new distribution channels are opening up in Western markets as natural becomes more mainstream, the firm says.


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