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Nutricosmetic Opportunity Still Viable, But Firms Must Invest In Outreach

This article was originally published in The Rose Sheet

Executive Summary

Rather than “standing behind the brands,” nutricosmetic manufacturers are “just making a product and expecting a consumer to understand,” says brand consultant Paula Simpson. Consumers – particularly those in North America, who tend to expect immediate results – must be educated about nutricosmetics, which often take weeks or months to have an impact, she suggests.


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