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Trends: Personalized, Multi-Sensory Products Draw Consumers

This article was originally published in The Rose Sheet

Executive Summary

At a time when consumers are careful with discretionary funds, personalization is a beauty proposition that shoppers are willing to open their wallets for, and perhaps even at a premium. Especially in emerging markets, consumers are becoming more interested in the entire sensory experience of engaging with a product – from the look and feel of the packaging to the scent and taste of the product, to the tone of the marketing voice.


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