Almay Woes Weigh On Revlon in Q1
This article was originally published in The Rose Sheet
Executive Summary
Almay fails to deliver in Revlon’s fiscal 2012 first quarter. The company is “reviewing all elements of Almay’s marketing mix,” with the goal of reenergizing the brand. U.S. sales were down 1% for the quarter.
You may also be interested in...
Euromonitor: Value Shopping, Gender-Blurring Among Top Consumer Trends For 2106
A new report from market-research firm Euromonitor International suggests that global consumption in the coming year will see a blend of established, new and counter trends, challenging the way consumers live and shop. Within beauty, marketers may seize on the trends of value shopping, gender-blurring and embracing of aging to reach discriminating consumers in 2016.
P&G Eyes Product Sampling, Trials As Fix For Sagging Sales
Procter & Gamble management highlights product sampling and trials as opportunities to drive home product benefits with consumers at a time when the firm is increasing prices to counter the currency impact of the strong dollar. Analysts pressured P&G CFO Jon Moeller for details on the firm's turnaround following a troublesome quarter.
Execs Discuss What's New And What's Not In Men's Grooming
While men increasingly are open to trying new products and expanding their grooming routines beyond cleansing and shaving, certain marketing techniques remain gold standards, Menaji Worldwide and Anthony Brands execs suggested at the recent HBA Global Expo in New York.