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Men Can Be Reached With “Right” Language – King Of Shaves Founder

This article was originally published in The Rose Sheet

Executive Summary

Contrary to the hype, the men’s market is growing at only a “very average” rate, The King of Shaves founder Will King says. There is potential for an “awakening,” however, with the right message, the exec suggests.

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In Brief

FDA responds to a citizen petition requesting prescription-only status for toothpastes with fluoride. NPD reports that only one-quarter of men 18+ use facial skin-care products.

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