Anti-Aging Products Are Not Just For Boomers Anymore
This article was originally published in The Rose Sheet
Executive Summary
The idea that “healthy aging” is just for baby boomers and more mature consumers is no longer true, says marketing researcher Steven French. Natural Marketing Institute study reveals that 33% of Generation Y and 36% of Generation X say they are always searching for new self-care methods to prolong their health and vitality.
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