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Hair Growth Goes To Firm’s Head; ERSP Rejects Overreaching iGrow Claims

This article was originally published in The Rose Sheet

Executive Summary

The Electronic Retailing Self-Regulation Program takes issue with claims made by Apira Science for its iGrow hair-rejuvenation system, a helmet implanted with laser and light-emitting diodes. The watchdog accepts claims regarding the general benefit of low-level light therapy, but says firm must generate data to support its claims that iGrow can work for “anyone” and has an “output” on par with professional systems.

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