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Physicians Formula Goes To Wet N Wild Owner Markwins For $75 Mil.

This article was originally published in The Rose Sheet

Executive Summary

Markwins International has acquired Physicians Formula Holdings, offering roughly $10 million more than previous suitor Swander Pace Capital. The merger “will strengthen the combined portfolio of brands,” Physicians Formula CEO Ingrid Jackel says.

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Deal with Aspire Brands, expected to close this month, will round out Markwins’ portfolio, which includes wet n wild, Physicians Formula and Black Radiance cosmetics, enabling it to cater to “beauty consumers of all demographics, inclusive of age, ethnicity, lifestyle and preference,” the firm says.

In Brief

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In Brief

Markwins finishes acquiring Physicians Formula; L’Oreal opens its second hair-color plant in Mexico. More news in brief.

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