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Unilever Hit With Suit For Negligent Marketing, Recall Of Hair Smoother

This article was originally published in The Rose Sheet

Executive Summary

Suit filed in New Jersey state court alleges that Unilever PLC’s marketing for a Suave hair-smoothing kit was deceptive and the firm’s response to reports of adverse reactions was insufficient. Unilever says it has recalled the product and notes that complaints made up only a “small percentage” of total product shipped.

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