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Consumer United States Legal Issues

Unilever Hit With Suit For Negligent Marketing, Recall Of Hair Smoother

This article was originally published in The Rose Sheet

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Executive Summary

Suit filed in New Jersey state court alleges that Unilever PLC’s marketing for a Suave hair-smoothing kit was deceptive and the firm’s response to reports of adverse reactions was insufficient. Unilever says it has recalled the product and notes that complaints made up only a “small percentage” of total product shipped.

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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