Dr. Bronner’s V. USDA? Firm Meets With Agency On “Organic” To Avoid Suit
This article was originally published in The Rose Sheet
Dr. Bronner’s Magic Soaps petitions USDA to enforce its NOP requirements in areas of the cosmetics market, in particular, that have not been addressed by Whole Foods’ 2011 policy for organic personal care. Firm also requests clarification on the agency’s position related to organic claims by way of brand names, hoping to galvanize USDA action and avoid litigation.
You may also be interested in...
The need for stronger federal oversight over the “organic” personal care segment has been somewhat lost in recent years amid clamoring for action on “natural” claims, but organic deception is still a problem, stakeholders say. However, neither USDA nor the FTC seems entirely equipped or ready to commit to increased involvement, based on discussion at a recent roundtable they held in Washington.
Industry and NGO reps will join FTC and the USDA October 20 to discuss how consumers perceive “organic” claims on non-agricultural products, such as cosmetics. In other news, Coty acquires pro hair-care brand ghd (Good Hair Day), and Avon launches a campaign to drive sales rep recruitment in North America.
Natural personal care is a compelling opportunity, but "don't expose yourself for marketing points," UL exec Matthew Cerundolo told HBA Global Expo attendees June 10 during a session on regulatory and safety compliance for natural products. With debate continuing around natural product standards and minimal regulatory involvement from agencies in the U.S. to date, legal risks abound, he noted.