New Launches Propel Arden In Q1; Restaged Elizabeth Arden Rolling Out
This article was originally published in The Rose Sheet
Elizabeth Arden Inc. attributes increased sales in the first quarter to strong fragrance launches. Meanwhile, earnings were impacted as the firm incurred expenses related to the restaging of its flagship Elizabeth Arden brand.
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Elizabeth Arden prepares for the holiday season with increased staffing, sampling and a unique promo for celebrity fragrances in certain stores, the beauty firm reports during first quarter earnings call Oct. 30. With renovation of its doors and counters largely completed, firm focuses on driving counter productivity in highest-potential doors.
Elizabeth Arden Inc reports a second-quarter sales increase of nearly 9%, but the firm missed its projections for the holidays. Recent launches from Justin Beiber, Nicki Minaj and Taylor Swift franchises drove sales in the US prestige category.