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IFRA North America Working To Promote The “Unknown” Industry In 2013

This article was originally published in The Rose Sheet

Executive Summary

International Fragrance Association of North America hopes to bring the fragrance industry out of the shadows with initiatives including a new documentary – “The Story of Fragrances” – designed to enlighten consumers to the intricacies of scent making and remind viewers of the important role that fragrance plays in their lives. IFRA NA Communications Director Elena Solovyov and Executive Director Jennifer Abril discuss in an interview with “The Rose Sheet.”

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