Natural Products Expo West in Brief
This article was originally published in The Rose Sheet
Brands came out in force to promote new natural and organic personal-care solutions at Natural Products Expo West in Anaheim, Calif. Among them, Hain Celestial exhibited new Alba Botanica cleansers and JASON hair care.
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Plant oils that offer moisturizing benefits are generating interest from self-diagnosed sensitive-skin sufferers and consumers seeking a remedy for irritation from other skin-care products. At Natural Products Expo West, marketers exhibited oil treatments made from calendula, kukui, jojoba, argan and marula oils.
A new report from market-research firm Euromonitor International suggests that global consumption in the coming year will see a blend of established, new and counter trends, challenging the way consumers live and shop. Within beauty, marketers may seize on the trends of value shopping, gender-blurring and embracing of aging to reach discriminating consumers in 2016.