Science of Beauty: Ganeden Claims “Highest Level” Proof For Anti-Aging Probiotic
This article was originally published in The Rose Sheet
Ganeden Biotech is optimistic that evidence backing the efficacy of its anti-aging probiotic Bonicel will drive success of the branded ingredient. As regulators and lawsuits target cosmetics companies over claims, science that can withstand these tests becomes more important.
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With the global market for probiotics predicted to grow 40% in the next five years, some firms are looking for market-share gains by launching products that expand beyond the traditional areas of digestive health and immunity support to include oral care, sports nutrition and children’s products. Probiotic bath and skin-care products also are emerging.
Consumer lawsuit seeking class-action certification faults the Estee Lauder Companies for scientific language in its Clinique marketing that implies FDA approval, and for performance claims that can’t be true or they’d render the product a drug. Plaintiff’s lawyer says anti-aging marketers are “pushing the envelope.”
Just as vitamin C offers value in supplements and in topical skin-care products, there are other ingredients in the nutraceutical space that can transition to personal care, Ameann DeJohn, CEO of consulting firm Ameann Solutions, suggests at SupplySide MarketPlace. Astaxanthin, a carotenoid found in algae and crustaceans, is an example.