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Reckitt Benckiser Sustainability Plan Includes Innovation, Transparency Goals

This article was originally published in The Rose Sheet

Executive Summary

The marketer of Clearasil acne treatments and Veet depilatories has integrated a “better design” component into its new sustainability plan, “betterbusiness,” with the goal of deriving one-third of its net revenue from more sustainable products by 2020. The firm is also targeting “100% transparency on ingredients,” it says.

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