Lauder Poised For Fragrance Growth; Travel Retail Continues To Soar
This article was originally published in The Rose Sheet
Executive Summary
After trimming down its fragrance segment in recent years, Estee Lauder Companies is now “well positioned” to grow profitably again in the category, company leadership said at the Deutsche Bank Global Consumer Conference in Paris.
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People In Brief
Looking to drive Clinique sales and market-share growth, The Estee Lauder Companies creates a new position for Jean-Christophe Jourde – senior VP/general manger for Clinique North America – optimistic that the exec can repeat the success he had heading the brand’s business in Europe, Middle East and Africa. More people news.
Fragrance In Brief
Vera Wang: Vera Wang Princess for women is being promoted at www.VeraWangPrincessBeauty.com, a site that includes artwork, a fragrance game, prizes and behind-the-scenes footage of an ad campaign featuring actress Camilla Belle, the face of the scent ("The Rose Sheet" June 19, 2006, p. 2). Princess, debuting now, is positioned as a scent for "fragrance-loving fashionistas looking to unleash their inner princess," Coty Prestige says. The juice includes notes of vanilla, lady apples, golden apricot, mandarin meringue, wild tuberose and amber. The scent is housed in a purple cut glass bottle topped with a jeweled crown cap. Princess will retail as an edt in three sizes: 1 oz., 1.7 oz. and 3.4 oz., costing $42, $52 and $68, respectively...
Unilever’s Dove Recommits To ‘Real Women’ Against Rising AI Threat
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