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Industry Vets Launch Boutique Fragrance Firm; Miss Universe Is First Client

This article was originally published in The Rose Sheet

Executive Summary

The Miss Universe Organization is first to sign a licensing agreement with fragrance marketer and distributor Omni Scents, founded by former Parlux Fragrances CEO Neil Katz. Firm looks forward to launching three scents under the deal in August, noting that approximately 1 billion people in 190 countries tuned in to the 2012 Miss Universe pageant.

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