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Beauty Execs Discuss Optimizing Bets In “High-Stakes” Digital Marketing

This article was originally published in The Rose Sheet

Executive Summary

Having delusions about customer identity and featuring “absurd” website videos of people under waterfalls – rather than information the consumer can actually use – are examples of where firms can go wrong in their online marketing, Cosmoprof presenters suggest.

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China Regulatory Probe Slows Nu Skin Growth After Record Year

The firm’s recent explosive growth is expected to slow substantially in the first quarter – to between 20% and 24% – but Nu Skin is confident the steps it is taking in China “make our long-term success more likely.” Analysts have faith in the firm as it works with Chinese officials to resolve an investigation into its business practices.

China Regulatory Probe Slows Nu Skin Growth After Record Year

The firm’s recent explosive growth is expected to slow substantially in the first quarter – to between 20% and 24% – but Nu Skin is confident the steps it is taking in China “make our long-term success more likely.” Analysts have faith in the firm as it works with Chinese officials to resolve an investigation into its business practices.

Nu Skin Projects 20%-24% Growth In Q1 Despite China Regulatory Probe

Analysts have faith in Nu Skin’s strategy, and future prospects, as it works with Chinese officials to resolve an investigation into its business practices in China. While the firm’s recent explosive growth is expected to fall off substantially in the first quarter of fiscal 2014 – to a more modest 20% to 24% – Nu Skin is confident that the steps it is taking in China “will make our long-term success more likely.”

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