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Colgate Builds Domestic Oral Care With Freshening, Sensitivity Pastes

This article was originally published in The Rose Sheet

Executive Summary

Colgate-Palmolive will introduce Colgate Max Fresh Cool Scrub and Colgate Sensitive SmartFoam with Whitening in the third quarter, firm announces July 24. Launches will build on momentum generated by oral-care entries in the second quarter, when North American sales climbed 5%.

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