L’Oreal, Pretty In My Pocket To Assess Mobile-Marketing ROI
This article was originally published in The Rose Sheet
Executive Summary
The Pretty In My Pocket (PRIMP) app enables consumers to make informed in-store decisions and to capitalize on special offers from brands while feeding retailers and brands valuable analytical information about shopper behavior and the effectiveness of their mobile marketing. L’Oreal Paris is testing the technology in Walgreens and Duane Reade stores throughout New York.
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