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L’Oreal, Pretty In My Pocket To Assess Mobile-Marketing ROI

This article was originally published in The Rose Sheet

Executive Summary

The Pretty In My Pocket (PRIMP) app enables consumers to make informed in-store decisions and to capitalize on special offers from brands while feeding retailers and brands valuable analytical information about shopper behavior and the effectiveness of their mobile marketing. L’Oreal Paris is testing the technology in Walgreens and Duane Reade stores throughout New York.

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