Evidence Needed For Hair Volume’s Baldness-Reversing Claims – NAD
This article was originally published in The Rose Sheet
Executive Summary
The National Advertising Division advises New Nordic USA to discontinue claims suggesting that its Hair Volume dietary supplement strengthens hair and even reverses genetic pattern baldness in women. The bulk of the advertiser’s submitted evidence was either insufficient or irrelevant to the claims in question.
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New Nordic's seeming refusal to dispense with hair-growth claims in ads for its Hair Volume supplement, despite repeated promises to the National Advertising Division, has resulted in a referral to the Federal Trade Commission.
Firm's Discontinued Hair Volume Claims Keep Growing Back; NAD Alerts FTC
New Nordic's seeming refusal to dispense with hair-growth claims in ads for its Hair Volume supplement, despite repeated promises to the National Advertising Division, has resulted in a referral to the Federal Trade Commission.