CEO Lafley Defends P&G’s Long-Term Strategy, Sense Of Balance
This article was originally published in The Rose Sheet
Executive Summary
P&G’s chief exec tells analysts that with a portfolio that creates value for consumers across the high-, mid- and lower-price product categories, the firm is well-positioned for long-term growth.
You may also be interested in...
P&G Beauty Biz Stalled, But Room For Growth Exists – CEO Lafley
During an Aug. 1 earnings call, P&G CEO A.G. Lafley outlined his plan to bring the firm back to solid fiscal returns. The firm will focus on productivity and innovation and looks to grow its beauty segment by concentrating on smaller brands in skin care and hair care and by maintaining the strong momentum of its prestige business.
P&G Promises Greater Innovation In Personal Care After Lackluster Q3
Recent struggles cause Procter & Gamble to knock down its full-year earnings-per-share guidance. Questioned by analysts, CEO Bob McDonald accepts blame and promises that P&G “will deliver.” The firm’s U.S. grooming and oral-care businesses have taken hits due to “unprecedented” promotional spending by competitors, according to company leadership.
Fenty Cleanser Performance Claims Supported, But Influencer Videos Need Disclaimers – NAD
A National Advertising Division review of claims by LVMH-owned Fenty Skin determined makeup- and dirt-removal representations were substantiated by a study and subject questionnaire, but demo videos from paid endorsers must include disclosures about material connections in accordance with FTC guidelines.