Certain Dri Antiperspirant Sweats It Out Against Big Players
This article was originally published in The Rose Sheet
Executive Summary
With a thicker, “drip-free” reformulation of Certain Dri launching in January 2014, DSE Healthcare Solutions hopes its clinical-strength roll-on antiperspirant will appeal to more consumers with hyperhidrosis as well as those concerned about but not diagnosed with excessive perspiration.
You may also be interested in...
Social Media Success Prompts Anti Monkey Butt To Turn Its Back On TV
DSE Healthcare Solutions, purveyor of the anti-chafing Anti Monkey Butt line, pulled out of TV advertising after social media proved more effective.
NaZura’s Lovidia Weight-Loss Supplement Strategy Focused On Brand Building
NaZura BioHealth, spun out from Elcelyx Therapeutics, will market its Lovidia weight-loss product in 2014 when it launches into the direct-response channel, before potential suitors get serious about acquiring the brand.
NaZura’s Lovidia Weight-Loss Supplement Strategy Focused On Brand Building
NaZura BioHealth, spun out from Elcelyx Therapeutics, will market its Lovidia weight-loss product in 2014 when it launches into the direct-response channel, before potential suitors get serious about acquiring the brand.