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Know Your ABCs: Multibenefit Alphabet Creams Spell Success

This article was originally published in The Rose Sheet

Executive Summary

With DD creams launching and signs of EE creams emerging, analysts speculate on whether marketers can extend the alphabet-cream trend any further. While advancing in the ABCs may be “overkill,” the NPD Group’s Karen Grant and Fashion Institute of Technology professor Stephan Kanlian agree that multibenefit and hybrid products will continue to drive interest and sales.




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