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NAD: Mascara Cases Prime Examples Of False Product Demonstration

This article was originally published in The Rose Sheet

Executive Summary

The National Advertising Division has come down on firms for mascara ads promoting certain qualified claims while featuring models wearing lash inserts without proper disclosure. Those instances are product demonstrations, and with physical or digital alterations are rendered false unless disclosure is in the main message of the ad, NAD Director Andrea Levine said at the Annual Conference.

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