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Digitally Illuminating Skin In Clinique Ad Not A Bright Idea – ASA

This article was originally published in The Rose Sheet

Executive Summary

Post-production modifications to the image of a model in Clinique’s ad for Even Better Eyes Dark Circle Corrector made her skin – including the under-eye area – look brighter, exaggerating effects central to the company’s claims, according to the Advertising Standards Authority, which has advised the brand not to run the ad again.

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