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Moms, Young Women Driving Sales Of Home-Use Nail Products – Mintel

This article was originally published in The Rose Sheet

Executive Summary

Women with children are more likely to use nail polish than those without, according to new research from Mintel. Nail care offers moms an affordable way to keep up with fashion trends, the firm suggests, identifying young women ages 18 to 24 as another demographic driving the category’s growth.

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