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In Brief: “Gifting Truths”; Natural Personal Care; Men’s Skin Care; More

This article was originally published in The Rose Sheet

Executive Summary

Birchbox says 42% of women and 56% of men will purchase more than half of their holiday shopping items online this year; Market researcher Kline says the natural personal-care market grew more than 10% to reach nearly $30 billion in 2013. More news in brief.

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Firms Not Backing Off ‘Natural’ Despite Regulatory Ambiguity, Litigation

Undeterred by false-advertising class actions and the lack of a formal FDA definition for the term “natural,” a growing number of firms are introducing cosmetics and personal-care products featuring natural claims, or upping their ante in the naturals game with ‘truly natural’ reformulations, to meet avid consumer demand.

L’Oreal, Avon Are World’s Most Valuable Cosmetics Brands – Brand Finance

“Unrivaled marketing focus and investment” have helped make L’Oreal the sole cosmetics brand worldwide valued at over $10 billion, according to Brand Finance, whose ranking puts Avon at No. 2, based on signs of a “remarkable recovery” at the company. Total brand value for the top 50 names in cosmetics increased from $101.5 billion in 2013 to $106.2 billion in 2014, the consultancy says.

Insiders’ 2014 Forecast: Anti-Aging Hair Care To Drive Innovation

Hair-care formulas that address thinning and aging hair are in high demand, say personal-care ingredient distributors and custom manufacturers in separate interviews. New anti-aging and skin-brightening ingredients, as well as multifunctional products, also are trending, they note.

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