In Brief: “Gifting Truths”; Natural Personal Care; Men’s Skin Care; More
This article was originally published in The Rose Sheet
Birchbox says 42% of women and 56% of men will purchase more than half of their holiday shopping items online this year; Market researcher Kline says the natural personal-care market grew more than 10% to reach nearly $30 billion in 2013. More news in brief.
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Undeterred by false-advertising class actions and the lack of a formal FDA definition for the term “natural,” a growing number of firms are introducing cosmetics and personal-care products featuring natural claims, or upping their ante in the naturals game with ‘truly natural’ reformulations, to meet avid consumer demand.
“Unrivaled marketing focus and investment” have helped make L’Oreal the sole cosmetics brand worldwide valued at over $10 billion, according to Brand Finance, whose ranking puts Avon at No. 2, based on signs of a “remarkable recovery” at the company. Total brand value for the top 50 names in cosmetics increased from $101.5 billion in 2013 to $106.2 billion in 2014, the consultancy says.
Hair-care formulas that address thinning and aging hair are in high demand, say personal-care ingredient distributors and custom manufacturers in separate interviews. New anti-aging and skin-brightening ingredients, as well as multifunctional products, also are trending, they note.