Avon Eyes North American Fix, Brand Building In 2013
This article was originally published in The Rose Sheet
Executive Summary
Avon is focused on making its brand once again “relevant” in North America through improved marketing and sales rep incentivization, among other measures, the direct-seller reports Feb. 12. Sales in the region declined in the fourth quarter and full year, but Avon is seeing “early signs of stabilization” elsewhere.
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