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ASA, Transformulas Don’t See Eye To Eye On Anti-Aging Gel Claims

This article was originally published in The Rose Sheet

Executive Summary

Transformulas’ use of “before” and “after” photographs to demonstrate the effect of its EyeLifting Gel was potentially misleading and should not be repeated in future ads, the U.K.-based Advertising Standards Authority says. The firm’s study data was also insubstantial to support efficacy claims, according to ASA.

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