Probiotic Oral Care? Beneficial Microbes Spread To New Categories
This article was originally published in The Rose Sheet
With the global market for probiotics predicted to grow 40% in the next five years, some firms are looking for market-share gains by launching products that expand beyond the traditional areas of digestive health and immunity support to include oral care, sports nutrition and children’s products. Probiotic bath and skin-care products also are emerging.
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Ganeden Biotech is optimistic that evidence backing the efficacy of its anti-aging probiotic Bonicel will drive success of the branded ingredient. As regulators and lawsuits target cosmetics companies over claims, science that can withstand these tests becomes more important.
J&J reports worldwide consumer sales dipped 0.6% to $3.6 billion despite retailers buying more upper respiratory and analgesic products to prepare for the cough and cold season. But in key OTC categories the firm is regaining market share it lost when its iconic brands were temporarily not available.
GlaxoSmithKline restructures its management to ensure adequate focus on its three core areas, pharmaceutical, vaccine and consumer. Consumer product sales fell 3% to $1.72 billion in the third quarter due to continuing supply interruptions and generally weaker markets.